Philosophy of the University
         Phuket Rajabhat University is the educational institute which operates with full responsibilities for social development.

Vision of the University
         Phuket Rajabhat University provides diversified and quality education, performs all academic missions in response to the needs of the individual and society. It also helps to develop and strengthen the community growth in a sustainable way by focusing on quality of life, tourism, environment, arts and culture.

Mission of the University
1. To educate and encourage academic excellence and professionalism to serve the needs of the local community and our society.
2.  To understand research, develop, and disseminate intellectual capital based on local and Thai wisdom as well as universal wisdom.
3. To provide and develop teachers and academic personnel to meet high professional standards.
4. To conserve local and traditional culture and arts.
5.  To develop a management system, search for resources and earn income to facilitate the University’s development.

Identity

         “Morality, Hard work, Volunteerism”

Uniqueness

         Phuket Rajabhat University is the educational institute which operates with full responsibilities for social development.

Strategic Goals

1. The quality of college graduates in the global ethics and philanthropists.

2. University of producing quality research. The results are used to solve local problems.

3. University of strengthening the local community.

4. Encourage local universities to promote the conservation and development of arts and culture.

5. The University has good management. On the basis of good governance.

Strategic issues

1. To improve academic standards.

2. Development of research quality creative work for local development

3. Development of academic services.

4. Conservation promoting art, culture and local knowledge of Andaman

5. Development Management System